Innovationsmanagement: Von der Idee zum erfolgreichen by Kai Engel,Michael Nippa

By Kai Engel,Michael Nippa

Innovationen gehören zu den wichtigsten unternehmerischen, volkswirtschaftlichen Erfolgsfaktoren. Bei vordergründig gleichen Ausgangsbedingungen verfügen einige Unternehmen über eine außergewöhnlich hohe Innovationskraft und damit über ein höheres Erfolgspotenzial als viele ihrer Wettbewerber. Hier fahren Sie warum: Beiträge von Praktikern aus verschiedenen Branchen und Unternehmen fassen ihre Erfahrungen zum Innovationsmanagement zusammen.

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