Holistische Innovation: Konzept, Methodik und Beispiele by Eckehard Moritz

By Eckehard Moritz

Mit Innovationen können wir unsere Zukunft gestalten. Doch wie lassen sich Risiken und Wertschöpfung vereinbaren? Und wie kann guy Innovationsprozesse so organisieren, dass systematisch gehandelt wird und dennoch Raum für Visionen und Kreativität bleibt? Anhand verschiedenster Beispiele entwickelt der Autor eine ganzheitliche Methodik, um Innovationen mit diffus formulierten Zielsetzungen zu erzeugen. Als Untersuchungsfeld hat er den game gewählt, da gerade dort Bedarf, Potenzial und Realisierungsmöglichkeiten für Innovationen besonders groß sind.

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