Content Analysis: An Introduction to Its Methodology by Klaus Krippendorff

By Klaus Krippendorff

because the booklet of the 1st version of Content research: An creation to Its Methodology, the textual cloth during which modern society capabilities has gone through a thorough transformation: in particular, the continued info revolution. this present day, content material research has develop into a good replacement to public opinion research—a approach to monitoring markets, political leanings, and rising principles, the way to settle felony disputes, and an method of discover person human minds.

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